When I saw this anti-sexual assault ad campaign created in
the United Kingdom, I almost peed my pants out of excitement. The ads are
specifically geared toward men with quotes like, “I hear her when she says No.
Do you?” This is so different from the typical ads that we see. They are
usually telling women to close their legs, protect themselves, and seek help.
So not only are we potential targets, we are also supposed to stop it from
happening. Like it’s our fucking job to make sure some dude does not brutally
attack us, take our dignity,
remove our self worth and self respect, make it hard to trust people again,
make it difficult to ever feel sexual again, take our lives away, and make us
feel like worthless empty vessels. But the men have no responsibility or part
in this whatsoever. NO, ladies keep your virtue. If you hadn’t been drinking,
gone on that date, worn that skirt, walked down that street, went to that guy’s
house, slept in your own bed, driven in that neighborhood, slept in someone
else’s bed, gone to that class, walked down that hallway, gone to that party,
we wouldn’t be in this mess. Well fuck that and fuck society for sending that
message.
FINALLY, there is an ad campaign that is a step in the right
direction. Is it perfect? No. It does not deal with the fact that women can
also be sexually violent. People have been pointing that out. Here’s the thing.
When you take rape from a public health perspective, men raping women is an
epidemic of MASSIVE proportions. Therefore, it is more effective to start
messaging with men. If they had included women, then all of the focus would be
on that, and the campaign would not be as powerful. So I am going to give the
UK props for having the spine to put these ads out there.
Check out the ad campaign here. http://www.wecanstopit.co.uk/
What do you think?
-
Lauren, shocked and relieved to see ads with new
perspective
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